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Credit Agricole - logo

Improving communication with the bank’s customers in the local market

Credit Agricole is a bank with over 20 years of experience in the Polish market, known to both retail and corporate clients. The challenge was to improve customer service and online communication. The growAp application came to the rescue, allowing us to implement central review management and mass post publication for all bank branches.

Managed
Business Profiles
0 k+
Years of experience
in the industry
0 +
Satisfied
clients
0 +

Business

Credit Agricole - logo
A bank with over 20 years of experience on the Polish market, operating in retail, corporate, and agricultural banking, as well as serving small and medium-sized enterprises. One of the most recommended banks in Poland, it is a conscious and engaged client, dedicated to developing its Profiles and paying great attention to its presence on the Google platform.

Headquarters

Poland

Industry

finanse

Effects

• an increase of over 178% in Google Business Profile views
• an increase of over 90% in the number of leads acquired
• an increase of 92% in Google Business Profile searches
• an increase of 414% in Profile views on Google Maps

Challenge

Before we started our collaboration, Credit Agricole Bank was struggling with two main challenges:

  • lack of a convenient panel for centrally collecting and responding to reviews from the branch network,
  • no ability to publish posts or updates across all branches simultaneously.

Solution

Improving customer relationships requires openness to feedback and prompt responses to emerging reviews.

Together with the client, we set the following goals:

  • increase the visibility of the branch network on Google,
  • provide customers with up-to-date information,
  • build awareness of the bank as friendly and trustworthy,
  • respond to all customer reviews as close to real time as possible,
  • maintain control and a consistent brand image on Google Maps.

We took the following actions:

  • organized and regularly updated key information across all locations,
  • published content consistently — news and offers,
  • ensured prompt responses to new reviews, with the client actively encouraging customers to leave feedback.

We also implemented performance monitoring:

  • added analytics to Profiles to measure the effectiveness of traffic from Maps to the website,
  • regularly reported results and compared them with historical data.

Result

Consistent work and excellent communication with the client allowed us to achieve significant growth in Profile visibility and lead generation.

Credit Agricole results - profile views

  • an increase of over 178% in the number of monthly views of Credit Agricole’s Google Business Profiles in July 2023 compared to July 2022

Credit Agricole results - lead generation

  • an increase of over 90% in the number of leads (calls from interested customers to branches) in 2022 compared to 2019

Credit Agricole results - searches and map views

  • an increase of 92% in the total number of Google Business Profile searches in July 2023 compared to July 2022
  • an increase of 414% in Profile views on Google Maps in July 2023 compared to July 2022
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