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Growth in online visibility through honest and open communication with patients

EuroMediCare – an international network of hospitals and clinics under Penta Hospitals International – needed support in gaining patient trust by improving brand visibility in local search results. With the growAp app, we improved not only the presentation of their services but also ensured control over consistent online communication.

Managed
Business Profiles
0 k+
Years of experience
in the industry
0 +
Satisfied
clients
0 +

Business

EMC Logo
EuroMediCare is an international network of hospitals and clinics within Penta Hospitals International, which is part of the EMC Group. Each cluster includes one specialist hospital and ten outpatient clinics. The company provides top-quality medical care and ensures professional patient service.

Headquarters

Poland

Industry

health-beauty

Effects

• an increase of over 209% in the number of monthly Google Business Profile searches
• an increase of over 229% in the number of monthly views on Google Maps
• an increase of over 146% in the number of monthly directions requests

Challenge

When starting our collaboration with EMC, we focused on addressing three key issues:

  • The profiles on maps required management and optimization,
  • there was no control over the brand presence on Google Maps,
  • the offer information was outdated.

Solution

Improving visibility in the local market requires earning patients’ trust. This calls for consistent activity on GBP (Google Business Profile).

Together with EMC, we defined the following goals:

  • increase the number of contacts to the facility (especially phone calls),
  • boost the number of POZ declaration sign-ups,
  • build the image of the facility as a place offering comprehensive diagnostics and treatment across various medical specialties,
  • maintain control over the brand’s image on Google Maps,
  • ensure a holistic online approach (synergy with ADS/SEO activities).

To achieve these goals, we took the following actions:

  • regularly published posts and updates on the Google Profile enriched with relevant content or offers,
  • monitored patient reviews and maintained direct communication with the patient care department,
  • added photos to the gallery to build a positive image and increase brand familiarity online,
  • managed the contact section by updating phone numbers and website links,
  • filled in the Products/Services sections and added keywords to improve Profile rankings.

We tracked the effectiveness of our efforts through regular monitoring:

  • implemented analytics in the Profiles to measure traffic effectiveness from Maps to the website,
  • prepared regular performance reports and compared them with historical data.

Result

Transparent collaboration with EMC allowed us to achieve outstanding results:

direct searches - EMC

  • an increase of over 209% in the number of monthly direct searches of Google Business Profiles in May 2023 compared to September 2022

monthly views - EMC

  • an increase of over 229% in the number of monthly views of Business Profiles on Google Maps in May 2023 compared to September 2022

monthly directions requests - EMC

  • an increase of over 146% in the number of monthly directions requests to specific facilities on Google Maps in May 2023 compared to September 2022 (8 months)
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Case Study

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209%

increase in monthly Google Business Profile searches
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more transactions than from PPC campaigns
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177%

an increase in views on Google Maps
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90%

wzrost liczby pozyskanych leadów
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