Case study

Track the developmentof your business with the growAp service

Issue description:

  • lack of brand visibility on Google
  • Map channel has been left neglected and inconsistent with social media and website
  • No control over the brand on the maps: Google and users added their changes, critical feedback left without company response

Objectives set:

  • increase the number of visitors to the website and the salons
  • improving image on maps
  • adapting profiles to the brand's communication style
  • responding to feedback
  • responding to user and Google changes

Actions taken:

  • technical optimisation of Profiles and completion of basic data
  • updating offers appropriately and regularly
  • aligning brand communication and improving the appearance of profiles
  • improvement of the local SEO of profiles

Monitoring progress:

  • we implemented analytics in Profiles so we could measure the effectiveness of traffic from the map to the website
  • regular reporting of effects and comparison with historical data


an increase in the number of Profiles’ impressions on Google maps by over 177% in February 2023 as compared to February 2022

an increase in the number of monthly impressions of routes to specific establishments on Google Maps by over 294% in February 2023 compared to February 2022

thanks to the addition of analytics to Profiles, we have shown that:

the map source has the lowest bounce rate (only 27.42% with an average of 61.95%)

high average session duration (3 min 18 s for the maps source against an average of 2 min 14 s for all sources)

and a very high target conversion rate (13.34% against an average of 5.86%), which meant that users were finding what they were looking for and were more likely to make a purchase.


See more

Credit Agricole

A bank with more than 20 years of experience on the Polish market, covering the areas of retail, corporate, agricultural and small and medium-sized business banking. One of the most highly recommended banks in Poland. It is a client conscious and committed to the development of Profiles, devoting considerable attention to its presence on the Google platform.


EuroMediCare is an international network of hospitals and outpatient clinics of Penta Hospitals International, which belongs to the EMC Group. One cluster includes 1 specialist hospital and 10 outpatient clinics. The company provides medical care of the highest quality and is committed to professional patient care.


KFC is a chain of fast food restaurants that is famous for its chicken dishes and side dishes. Thousands of guests pass through each of its more than 300 locations in Poland every day. The chain has restaurants with different concepts, including drive-thru and those with delivery.


Get in touch with us!

Test the application for free, receive a free audit of your brand's Google Business Profiles and write to us about the problems we can help you with. We will together select the growAp tool features that meet your needs and choose the type of cooperation that is best for you:

1. profile management by our team
and implementation of a tailor-made application

1. profile management by our team
and implementation of a tailor-made application


2. training of your team
and implementation of the tailor-made application

2. training of your team
and implementation of the tailor-made application


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