Want to make your Google Business Profile more attractive and improve its visibility in local search results? Set appropriate attributes that will help you accurately describe your business features, amenities, and available services. It’s a simple way to better match your customers’ needs!
What are Google Business Profile attributes and where do they appear?
Attributes are additional business information that helps better describe your business and offerings.
- You’ll find attributes in the Info section of your Google Business Profile, as well as in search results and Google Maps.
- The availability and types of attributes depend on your selected business categories – both primary and additional (these sometimes unlock new attribute options). For example, different attributes appear for restaurants versus hotels or stores
Also check out how to prepare your business description on Google Profile.
Example Types of Google Business Profile Attributes
Google offers various attribute categories that can be customized to match your business profile and location. Below are example attributes that commonly appear on business profiles across different industries. Remember that depending on your selected categories and country of operation, you may have completely different types of attributes available on your Profile.
| Category | Example Attributes |
| Accessibility | wheelchair accessible, handicap toilets, wheelchair ramps |
| Amenities | Wi-Fi, free parking, air conditioning |
| Payment Options | card payment, cash, BLIK |
| Services and Offerings | online reservations, dine-in, delivery, takeout |
| Highlights | pet-friendly, family-friendly, eco-friendly |
| Health & Safety | mask required, sanitization required |
| Business Type | restaurant, cafe, hotel, clothing store, medical office |
| Social Characteristics | women-owned, transgender and LGBTQ+ friendly |
| Special Amenities | quiet zones, pool, sauna, gym |
| Customer Tips | stroller accessible, bicycle parking |
Google Business Profile Attributes – Examples for Different Industries
Below are example attributes that can be applied to Google Business Profiles in selected business categories.
- Restaurants and Cafes
- Cuisine type: vegetarian menu, vegan, gluten-free
- Amenities: wheelchair accessibility, outdoor seating, Wi-Fi
- Payment options: card payment, cashless systems
- Online reservation available
- Takeout and delivery
- Family, child, or pet-friendly
- Hotels and Accommodations
- Hotel class (stars)
- Pool, spa, sauna, gym
- Guest parking
- Free breakfast
- Pet-friendly
- Late check-in and early check-out available
- Retail and Service Stores
- Free parking
- Foreign language service (e.g., English)
- Home delivery
- Cashless payment options
- Accessibility for people with disabilities
- Open on weekends and holidays
- Healthcare and Medical Industry
- Online appointment booking
- Multilingual service
- Telehealth services
- Wheelchair accessibility
- Child or family-friendly
- Construction and Renovation Services
- Services: renovations, house construction, electrical installations, plumbing installations
- Payment options: bank transfer, cash, credit card
- Construction services nationwide
Learn about Google Business Profile optimization.
Who Can Add and Edit Google Business Attributes?
These permissions are primarily held by Profile owners and managers, who can:
- add and edit attributes available on the profile, e.g., payment options and amenities;
- manage attributes added by other users, including removing incorrect or outdated information. Simply uncheck them and wait for Google to remove them from the profile.
Users, including customers who have visited the business, can also contribute to the attributes section by:
- confirming existing business features;
- suggesting new attributes, such as amenity availability or preferred payment methods.
Additionally, sometimes Google creates new attributes based on phrases used by users in reviews. For example, if a user writes that the hotel doesn’t accept cards, algorithms may extract this information from the customer review and create a new attribute on the Profile.
Why Should You Complete Google Business Profile Attributes?
Adding appropriate attributes to your Profile can bring several benefits to your business:
-
- improves Profile visibility in local search results – well-configured attributes help search engines better understand Business Profiles and match them to relevant user queries. This translates to higher search result rankings and more profile views;
- increases chances of conversion and customer contact – a Profile with completed attributes can generate more interactions, such as calls, direction requests, or website visits, leading to increased sales and business popularity;
- positively impacts user experience – attributes provide detailed information that helps customers make decisions faster, such as whether a hotel has Wi-Fi, accepts cards, provides accessibility for disabled persons, and is pet-friendly;
- builds credibility and trust – an updated Profile with visible attributes builds greater customer trust, encouraging them to use your services;
- helps stand out from competition – businesses that precisely describe their services and amenities through attributes have an advantage over those that don’t.
How to Add Attributes to Your Google Business Profile?
The process of adding new attributes to your Google Business Profile is simple and involves several steps.
- Open your Business Profile.
- Click Edit profile, then More.
- Click Edit next to the attribute categories you want to change.
- Next to the attribute you want to change, select Yes or No.
- Yes – if you select this option, the attribute will appear on your Profile, e.g., Children’s play area available.
- No – if you select this option, the attribute will show as unavailable on your Profile, e.g., No children’s play area available.
If you later make changes to your offerings or facility amenities, you can change the attribute “value” (e.g., change No to Yes when you create a children’s corner in your restaurant).
- After updating attributes, click Save.
Google usually accepts changes within 10 minutes, however sometimes this process can take up to 30 days. Importantly, some attributes are only available for specific countries.
Learn more about: products and services on GBP.
How to Add Attributes in growAp?
Use growAp!
In the growAp application, you can add attributes in bulk to multiple profiles at once using the Edit All option. This saves time on clicking through individual Business Profiles and setting the same attributes manually.
Why Should You Monitor Business Profile Attributes?
Users can independently suggest changes and add certain attributes to your Profile. Unfortunately, this information doesn’t always reflect the true picture of your business, e.g., indicating no card payment option when such option is available.
Regular monitoring and updating of attributes allows you to:
- maintain control over your Profile and information visible to customers;
- respond to changing customer needs and adapt your offerings to their expectations;
- minimize the risk of negative customer experiences who might avoid visiting or using your services due to lack of necessary information;
- build brand trust.
Managing Google Business Profile Attributes – Summary
Properly selected attributes on your Google Business Profile can help you attract more customers, improve their experience, and increase conversion chances. However, remember to regularly monitor and update this information to maintain Profile consistency and avoid the appearance of incorrect information that could discourage visitors.
Sources:
- Managing business attributes, https://support.google.com/business/answer/9049526?hl=pl#zippy=, [accessed online: November 6, 2025].
- Google Business Profile Attributes (2025 Guide & Examples), https://daltonluka.com/blog/google-my-business-attributes, [accessed online: November 6, 2025].
