growAp > Blog > How do you remove unsightly images from Google Maps quickly and effectively with growAp?

How do you remove unsightly images from Google Maps quickly and effectively with growAp?

Jak usuwać zdjęcia na Profilu?

Google Business Profiles are known as business cards without any reason. Their design can indicate the professionalism, quality and credibility of a business, and as you know, you can only make a first impression once. An attractive profile with up-to-date information and high-quality photos increases interest in the advertised products or services. It is a powerful tool for creating a company’s image with its customers.

This obviously does not mean that managing a Google Business Profile is always easy and pleasurable. Indeed, a lot of managers struggle with the issue of inappropriate photos and videos posted by users.

This article will show you why unsightly material should be removed as soon as possible and how to do so. You will also explore the modern growAp service, which will give you back full control over the images published on your business card.

Unsightly images on Google Business Profiles – a common and challenging problem

The images you add to your Business Profile on Google – profile picture, premises interior, surroundings and products – will have a huge impact on the image of your business.

Customers primarily form their opinion of a brand and its offerings based on what they see. Photos should therefore represent the business in the most favourable way possible. Unfortunately, there are many Profiles with unsightly photos added by Google Maps users – photos over which Profile owners have no control.

Which images can be considered unsightly?

The list of ‘unwanted’ images includes all content that does not comply with Google’s content policy. We list the most common ones below.

  • Misleading content, for instance that does not show the particular location.
  • Images considered inappropriate (including but not limited to those inciting hatred, offensive, containing sexually explicit scenes, indecent, vulgar, promoting violence and cruelty, etc.).
  • Illegal content, including content that is in breach of copyright law and infringes the privacy of third parties.

As a Business Profile manager, you should also remember that Google promotes high-quality content. This means that low-resolution photos may be considered unsightly by the algorithm or by users themselves.

Unsightly photos can deter users, discourage visitors to the location and decrease the overall level of trust for the brand. This is why it is a serious issue. The following article will show you what it results from and how to deal with it.

Why are there unsightly images appearing on Google Business Profiles?

Clearly, when you add photos to your business card or change the logo of your Business Profile (formerly Google My Business) yourself, you care about the high quality of the material you publish. So why does the problem of unsightly or illegal photos recur time and again? There are several reasons.

Reason 1: Lack of control over published photos

Those businesses with more than a few or a dozen business cards on Google Maps often encounter the problem of not having full control over the content published by users. Some Profiles for the premises you manage may have been created by Google or by users themselves, such as local guides.

As a consequence of such activities, you have no control over what information about your business will be found online. This is particularly true of the so-called Profile cover page which appears first on your business card. Sometimes Google’s algorithms choose an unattractive or misleading front-view photo.

  • Solution: lTo get back control of your business card and be able to report for the removal of images from your Google Business Profile, you must report the issue to Google Support and provide the right of ownership of the premises under consideration.

Reason 2: Uploading of unsightly photos by users

Google Maps is intended to be interactive, so users can engage with the community by uploading images themselves. From the perspective of business image, such openness has as many disadvantages as advantages.

It may be that users who are visiting the premises decide to add low-quality photos that do not reflect the real quality of the service or present the offer in an unfavourable light. Such content may confuse potential customers or be harmful to your reputation.

  • Solution: Google provides tools to report and remove inappropriate or misleading images, but it takes time to use these tools.

Reason 3. No active content management on the Business Profile

Another reason for the appearance of unsightly images is the most prosaic. Many businesses focus on operations, completely forgetting the necessity to actively manage their business cards on Google Maps.

Out-of-date photos can relate to many aspects of the business, ranging from the design of the premises to the product or service catalogue. What can occur if the Profile manager does not respond quickly? Once prospective customers encounter unsightly or inaccurate photos, they may develop a misconception about the business and may even feel deceived.

  • Solution: The Business Profile Manager should regularly review and update the images assigned to it. Updates are particularly important when major changes occur, such as re-branding, refurbishment of premises, moving house or changes to an offer or price list.

How do I change the photos on my Business Profile (formerly: Google My Business card)?

Do you want high quality photos on the Profile you are managing? Then you have a lot of work ahead of you. We have prepared a summary of the most essential information in a nutshell, based on material published in the Google Help Centre.

Basic photo requirements

  • Images and videos published on the Business Profile must comply with the guidelines for publishing multimedia on Maps, be of the required format and size, and present the facts.
  • Regarding the Business Profile logo (formerly: Google business cards), the minimum dimensions are 250×250 px and the maximum dimensions are 720×720 px. The aesthetic logo significantly increases the recognition of the business.
  • The main photo is usually displayed first, so it should convey the profile of the company well and attract the attention of the potential customers.
  • The purpose of the other images is to highlight the company’s features, showcase products and past work, and help users get to the site.

How do I change my photo in my Business Profile (formerly Google My Business)?

If you are the owner or manager of a business and your right to a business card has been confirmed, you can add and change images directly on your business profile. In order to do so:

  1. Open your Business Profile.
  2. Click on ‘Add photo’ in Google (optional: ‘Logo or main photo’). You can now select and add photos.
  3. If you are using the Google Maps app, the option “Add photo” will appear when you click “More”.

Remember! Businesses with more than 10 locations do not need to add images separately. They can do this using a spreadsheet.

How do I remove an image from my Business Profile (formerly Google Business Card)?

The individual who published the photo can delete it at any time. How to do this?

  1. Open the Business Profile Manager.
  2. Select “Photos” in the left-hand panel.
  3. Select “Added by owner” in the top panel
  4. Select the photo you wish to delete.
  5. Click the bin icon in the top right corner and then select “Delete”.
Usuwanie zdjęcia z wizytówki Google

Remember! This way, you can only delete photos that you have added yourself. If you want to get rid of an unsightly photo that another user has published, you will have to request Google Support to remove it.

Solving the problem yourself vs. growAp

There is no doubt that self-management of the images published on a Business Profile requires commitment and, often, regular contact with Google Support. While most managers and business owners can manage one or two business cards without any trouble, monitoring dozens of posts takes a lot of time.

Users add new images every day, and among them there may be some that negatively affect the company’s image. The identification and reporting process involves knowledge of Google’s procedures, which places an additional burden on businesses.

A far better alternative is to use growAp, a service specifically dedicated to companies that are active over a vast area and have multiple outlets on Google Maps. The growAp team consists of experts who specialise in the optimisation and complex management of Google Business Profiles, including – multimedia content management. Find out how they can help your business.

How does growAp help you add and delete images from Google Maps?

  • We take care of the business’ positive image by posting eye-catching main photo and logo.
  • We keep adding up-to-date, high quality content that attracts the attention of potential customers.
  • We monitor the images added by users (including local guides) and report those that are unsightly or image disadvantageous.
  • If a report via the dedicated form is not effective and the algorithm does not remove the photo within 3 days, we contact Google Support to resolve the issue.

What are the benefits of growAp?

If your Business Profile and technical support contacts are managed by qualified professionals on your behalf, you will soon notice the difference.

  • Only high-quality, aesthetic and up-to-date photos will be published on the Business Profile.
  • This will catch the attention of potential customers, enhance their interest regarding the brand and make it easier to find the information they need, such as price lists, menus, up-to-date offers, etc.
  • Any unsightly material and material that does not comply with Google’s rules will be reported and removed on a regular basis.
  • With the optimisation measures, your business profile will achieve the top positions in search results faster.

The complex growAp service helps you to create a positive image among your customers and helps you avoid many worries. Moreover, thanks to growAp, you will win time that you can devote to business development. It is the best solution for businesses that already manage multiple Profiles and want to optimise the process.

If you would like to entrust the full service of your Google Business Profiles to professionals with several years of experience, please write or call us. We will be pleased to answer any questions and suggest a form of cooperation tailored to your preferences.


Get in touch with us!

Test the application for free, receive a free audit of your brand's Google Business Profiles and write to us about the problems we can help you with. We will together select the growAp tool features that meet your needs and choose the type of cooperation that is best for you:

1. profile management by our team
and implementation of a tailor-made application

1. profile management by our team
and implementation of a tailor-made application


2. training of your team
and implementation of the tailor-made application

2. training of your team
and implementation of the tailor-made application


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