To encourage customers to leave reviews on your Business Profile, generate a Google review link. Don’t know how to do it? Check out our practical guide with detailed explanations.
Why generate a link for leaving a Google review?
Referral marketing is an effective way to attract customers. Positive reviews help with:
- Building your brand,
- Gaining customer trust,
- Expanding your customer base,
- Assuring potential customers of the high quality of your services and products.
Also, check out the impact reviews have on managing your image.
Additionally, Google’s algorithms highly favor Business Profiles with a large number of reviews and a high average rating. Therefore, gathering customer reviews is an excellent way to increase the visibility of your business profile in local search results. To simplify the entire process as much as possible, it is worthwhile to generate a link for leaving Google reviews. It is also important to adhere to the guidelines of the Omnibus Directive.
Attention
Never ask your customers to post exclusively positive reviews. Reviews must be truthful, reliable, and genuine. Also, remember to regularly monitor the reviews on your Google Business Profile and respond to them promptly. Address both positive and negative feedback, and try to draw insights from what your customers are saying. Perhaps a drop in positive ratings is linked to a decline in the quality of your company's services. In that case, respond as quickly as possible and work on improving your offer.
How to generate a link for leaving a Google review?
To generate a link for adding a Google review, all you need is your Business Profile. Check out our guide, where we’ll walk you through the process step by step.
1. Log in to your Google account and find your Business Profile
First, sign in to the Google account associated with your Business Profile. Next, go to the main Google page (google.pl) and enter your business name in the search bar. Once you’ve completed these steps, you’ll see the panel for managing your business listing.
2. Select the “Ask for opinion” option
Go to the reviews section. Click the arrow below your business name to expand the menu. Then, select the Ask for opinion option.
3. Copy the Google review link
A dialog box will appear showing the generated Google review link. You need to copy it and share it with your customers.
If a user clicks the link, they will see your company’s full name and have the option to leave a star rating (Google automatically suggests areas for evaluation). Your customer will also be able to upload photos, publish a review, and select additional attributes (chosen by Google depending on the industry type).
Submitting reviews via the link – user view
Also, check out what are the ranking factors of a Google Business Profile.
How to share your Google review link?
If you already have the Google review link, share it. For this purpose, you can:
- Include it in an order confirmation email,
- Add it to the chat conversation you’re having with a customer,
- Publish the link on your website (e.g., in the testimonials section or on the contact page),
- Add the link on an invoice or receipt (in this case, it’s better to embed it in a QR code).
Below is a sample text you can use to encourage customers to leave a review:
Example
Thank you for choosing our services. We value your opinion. If you’d like to share your experience and impressions with us, click the link: (Insert generated Google review link)
How to encourage customers to leave a review on your Business Profile? Tips!
Below are additional tips to help you gather Google reviews more effectively.
- Be patient – Keep in mind that not all customers will leave a review on Google, but don’t be discouraged. Regularly ask for reviews.
- Create personalized messages – Address your customers directly, and thank them for choosing your service.
- Don’t delay your review request – Send out review requests immediately after the order is finalized. This is the perfect moment for customers to share their experiences.
How to obtain a Google review link? Summary
Acquiring reviews is not an easy task, as not all customers share their impressions and experiences. Since we tend to be lazy by nature, it’s worthwhile to simplify the process as much as possible by creating a link that directs users straight to your Google Business Profile. Remember, simply sharing the link is not enough—you also need to nurture relationships by responding to both positive and negative reviews. You can even highlight select reviews to boost your company’s credibility.
Sources:
- https://support.google.com/business/answer/3474122?hl=en&sjid=15443845180649599237-EU [access date: 11.03.2025]
