How to Regain Access to Your Google Business Profile? Recovering Your Google Business Profile Step by Step

Losing access to your Google Business Profile is one of the common problems faced by business owners. Difficulties in managing the Profile mean, among other things, the inability to update data, respond to reviews, or enter correct information about the company. Find out how to regain access to your Google Business Profile and take back control.

Why can’t I access my business on Google?

There are several situations in which you might have trouble accessing your Google Business Profile.

• Profile created by someone else or the system – Google or users visiting your business sometimes automatically create a listing. In such cases, you don’t have login credentials, and no one formally manages the Profile.
• Permissions not transferred – if a marketing agency or employee managed the Profile and did not transfer administrative rights to you after the collaboration ended, you lose access to it.
• Unauthorized verification of Google Business Profile – it happens that someone impersonates a business owner and verifies the Profile. In such a situation, you should report the takeover of the listing via a Google form.
• Accidental removal of permissions – sometimes you may unknowingly lose administrative rights or remove access to the Profile, thereby losing full control over the listing.
• Google account change – The Profile was created on another account for which you don’t remember the login details.

Recovering access to your Google Business Profile step by step

The path to regaining management of your Profile depends on why you don’t have access to it.
How to regain access to your Google Business Profile when no one manages it?
If your Profile has no assigned owner and no one manages it, find it in Google Search or Maps. Then follow the instructions below.

1. Log in to the Google account (the one you want to use to manage the Profile).
2. Click the Claim this business button.
   
3. Confirm business details: name, address, service area, and location on the map.
4. Complete the verification process using one of the methods chosen by Google.
5. Wait for the listing to be verified so you can fully manage it.

How to regain ownership of your Google Business Profile when someone else manages it?

If another person has access to your Profile (e.g., a former employee, advertising agency, unfair competitor), submit a request for ownership transfer via the official Google form.

1. Log in to your Google account.
2. Search for your business in Google Maps or Search and click Claim this business.
3. Fill out the form. Provide business details, your contact information, your role (owner, authorized representative), and a justification (e.g., former employee did not transfer access). Agree to share data with the current owner.
4. Submit the request. The current owner will receive an email and has 3 days to respond (approve, deny, or no action).

If the owner does not respond or denies the request, Google may transfer ownership to you after verification. You can also try contacting Google support.

Also, learn how to change the owner of a Google Business Profile.

How to regain access to your Google Business Profile when you don’t remember your Google account password?

If you are the owner of a Google Business Profile but don’t remember the password for the Google account you used to set it up, you can follow the steps below to regain access to the listing (https://support.google.com/a/answer/33561?).

1. Go to: https://accounts.google.com/signin/recovery and enter the email address you use to log in to your Google Business Profile.
2. Click Next -> Try another way. If you have a recovery email address or phone number set up on your account, Google will send you a verification code.
3. Follow the instructions to reset your password.

If you cannot regain access to your Google account using the process described above, use Google’s assisted recovery.

1. Click Contact support team.

2. Provide an email address where Google can contact you, then click Next. Remember not to enter the email address of the locked account.

3. Google will send a support reference number and instructions on how to proceed to the provided address.

How to recover a deleted Google Business Profile?

In such a case, it’s usually not about the Profile being deleted, but rather suspended by Google. What can you do to regain access to the listing?

1. Determine the reason for suspension – find an email from Google indicating the reason for suspension (e.g., data quality issues, security policy violations, suspicious activity).
2. Correct errors in the Profile before submitting an appeal. If you cannot edit, describe in detail in the form what changes you want to make.
3. Prepare necessary documents confirming the business name and address, as well as your role.
4. Send an appeal via: https://support.google.com/business/workflow/13569690?visit_id=638969110474278005-4256839096&p=manage_appeals&rd=1.
5. Wait for a response (3-7 days).
6. If Google rejects your appeal, review all data once more, then send a second appeal. This is your last chance to recover the Profile.

Check how to restore a suspended Google Business Profile.

How to regain access to your Profile from another Google account?

In some situations, lack of access to your Google Business Profile results from logging in with the wrong Google account. It may happen that you are logged into several accounts simultaneously, and the default one is not linked to the Business Profile.

• In such a situation, Google does not allow editing the listing, which can be confusing.
• To avoid this, make sure you log in with the correct account that has permissions to manage the Profile.

How to prevent losing access to your Google Business Profile?

To avoid problems with accessing your Google Business Profile, try to follow these rules.

• Create a dedicated Google business account. If an employee leaves or you end cooperation with an agency, the company will not lose access to the listing.
• Add at least 2 Profile owners. If one of them loses access, the other can restore permissions.
• Save access data in a secure place, e.g., by using a password manager.
• Enable two-step verification (2FA) to protect your Google account from being taken over.
• Manage permissions correctly. After ending cooperation with an external company (e.g., a marketing agency), immediately remove access to the listing. If you are in contact with several people on the agency’s side, always check who should have access to the Profile and to what extent.

Google My Business Account Recovery – Summary

Regaining control over your Google Business Profile requires patience, but in most cases, it is entirely possible. Regardless of whether you lost access due to a former employee, forgotten password, or unauthorized verification, Google offers procedures that help restore control. It is also important to properly secure your account to avoid similar problems in the future.

Sources:

1. Recovering administrator access to an account, https://support.google.com/a/answer/33561?hl=pl#zippy=%2Copcja-je%C5%9Bli-masz-skonfigurowany-pomocniczy-adres-e-mail-lub-numer-telefonu, [accessed online: 2025-12-09].
2. Correcting a suspended or disabled profile, https://support.google.com/business/answer/4569145?hl=pl, [accessed online: 2025-12-09].
3. Protecting your Google Business Profile, https://support.google.com/business/answer/14509283?hl=pl, [accessed online: 2025-12-09].