Moreover, NAP business cards are often available for free, which means that we can include basic information about the company at no extra cost. Obviously, some platforms offer additional payable options, such as adding images or extending the visibility period, but most NAP business cards are free.
Preparing and completing your NAP business card
When creating your NAP business card, it is worth considering whether you want to create an account on the platform where you are adding your business card. Whilst many websites allow you to add information without logging in, not having an account means not being able to edit your business card in the future. It is therefore worth considering signing up for an account, even if it is an extra process. The key element of the NAP business card is the description of the business. We usually have a limited number of characters, so the description needs to be concise while still conveying key information and encouraging customers to contact us.
Our next step is to prepare a carefully conceived and unique description. Most of the time, NAP business cards have a limited number of characters for the description, which means that we need to be very concise while accurately describing the scope of our services. The description is what will determine whether or not a customer wants to contact us, so it should not only be concise but also eye-catching. It’s a good idea to prepare a short list of the key services we offer to start with, and then expand this list into a few sentences so that the most important information is included. Checking what descriptions your competitors are using is also helpful. Additionally, it is a good idea to prepare several different variants of the descriptions, which will allow you to attract different customer groups. This will also have a positive impact on the strength of the links that lead to our website in terms of SEO. Additionally, it is useful to develop key phrases related to our business. Here, a quick way to do this is to type phrases related to our business into a search engine and see how they rank in the first 5-10 results on Google. For instance, if we are running a car service workshop, we can search for phrases such as “tyre exchange Wrocław” or “mechanic Wrocław”.
Posting photos is another important step. Try to upload high quality photos, preferably in PNG format. It is also useful to have pre-made photos of our products or work completed, as adding such elements significantly increases the chance of a customer contacting our company.
Tags are an often overlooked element in NAP business cards. They give you the opportunity to assign your company to a specific category, which makes it easier for customers to find us among our competitors much quicker, for example, finding a mechanic in the ‘automotive’ section. It is therefore important to carefully review the available options and choose the category that best meets your needs.
If you have a REGON or TIN, it is worth adding these as well. This gives customers the impression that the company is authentic and trustworthy, even without having to verify these details.
The final important thing is to track and save where you add your NAP business cards and login information. If you change your contact details, address or domain, you will be able to update this information on all your business cards to avoid accessibility issues for customers. Listing the locations where you post the NAP business cards you have created will help you avoid overlooking any of them.
NAP business cards – list
Here is an accessible list of locations where NAP business cards can be created at no charge (as at the time of preparing this article). Making them is easy to understand, but you need to be diligent and thorough to achieve your goals.
The most popular sites with NAP business cards are:
- googlemaps
- targeo.pl
- msp.money.pl/base-firm
- baza-firm.com.pl
- zumi.pl
- Cylex.pl
- Yellowpages.pl
- Odi.pl
- panoramafirm.pl
- Biznesfinder.pl
Summary
NAP business cards are exceptionally useful for local businesses, helping to attract customers and improve positioning in search results. However, it is worth understanding how to prepare and complete them properly to achieve the best results. Remember to keep the data consistent on all business cards, include valuable key phrases and keep the information up to date. This will make NAP business cards an effective tool in building your company’s local online visibility.
