The Google Business Profile (formerly Google My Business) is a powerful marketing tool that also allows for analyzing the effects of undertaken actions. The account includes an analytics panel where you can track user behavior and the visibility of your profile on Google Maps and in Google Search. Based on the available data, how can you optimize your marketing strategy? In this article, you’ll learn which pieces of information are particularly worth paying attention to and where to find them.
Google Business Profile statistics help you understand how customers find your business online. The dashboard shows data on whether users are coming to you through direct, industry or discovery searches (looking for a category, product or service). This knowledge will help you better target your marketing efforts. By tracking changes in your business card, you will catch alarming drops and react immediately, such as by updating the information.
Data analysis provides a clear picture of where your business is most visible: in search results or on maps and customers are finding you via mobile devices (phones) or desktop devices (computers). Monitoring these metrics allows you to detect increases or decreases in customer activity, which may result from growing competition or successful marketing efforts.
The Google Business Profile provides statistics where you can check:
The data and reports available in the Business Profile are constantly changing—Google regularly updates its service and the features available to users.
How to check the statistics available in the Business Profile (formerly Google My Business)?
Not sure how to set up a Google Business Profile yet? Our guide will walk you through the account registration process step by step.
A Google Business Profile view is the starting point of the customer journey. It can be followed by an action, such as visiting your website or making a phone call – these are considered clicks. The ratio of views to clicks is the Click-Through Rate (CTR), a key metric for tracking the effectiveness of your marketing efforts. A low CTR despite a high number of views usually indicates an issue with the appeal or effectiveness of your profile.
Google Business Profile statistics also show traffic sources. These insights can help you assess brand awareness. A higher number of direct searches compared to discovery searches indicates strong brand recognition. The opposite ratio suggests a need to strengthen your brand but also presents an opportunity to attract new customers through general industry-related queries.
Search phrases are a goldmine of knowledge about customer expectations. If users are finding you through search terms unrelated to your main offer, think about making your company description more specific.
In the Google Company Profile dashboard you will find data on the effectiveness of a specific location, one business card. To check results for multiple branches or stores, you would normally need to click through each account individually. However, this process can be streamlined. With our growAp app, you can access data for multiple locations in one place. So, as the owner of a chain, you don’t have to review each profile separately. If you have 150 restaurants, for example, the information will be displayed collectively, allowing you to quickly identify areas that need improvement.
The growAp app allows you to access information about inquiries, phone calls or directions displayed by users on your business card. You can see what percentage of traffic comes from brand-related phrases compared to more general queries. The information and data available in our app will help you optimize your visibility strategy in local search results.
In addition, at growAp you have:
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The visibility of your business profile largely depends on Google Business Profile ranking factors including complete information, well-chosen categories, backlinks, an optimized description, and relevant keywords. To reach potential customers as effectively as possible, make sure to fill out all available fields in your profile.
In addition to your business details, add attributes (e.g., wheelchair accessibility, parking availability, cashless payments, etc.). You can do this in the profile editing menu. Providing additional information increases the chances of your business being matched with relevant user queries.
You’ll also achieve better results by regularly adding updates, promotions, and event information. Think of your Google Business Profile posts as a mini blog, and aim to update them consistently. Photos also boost the effectiveness of your Google Business Profile. Listings with images are perceived by users as up to twice as trustworthy and can even increase purchase revenue by 17% during a single customer visit. (https://www.themediacaptain.com/25-google-business-profile-stats/).
Nevertheless, it is important to strategically collect opinions. Google analyzes the frequency, timeliness and content of reviews. New reviews containing keywords related to your business have the greatest impact on visibility.
Google Business Profile statistics are an analytics panel available through your browser or Google Maps. You’ll find data to understand how customers are finding the company: traffic sources, search phrases and user interactions. If there are worrying declines in visitor engagement, you can react quickly, increasing the effectiveness of your business card. The U.S. giant allows analysis for a single location, but for a network of companies, you can use our growAp app.
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