Being present on maps and voice assistants is an important aspect of business promotion. Apple Business Connect gives entrepreneurs control over how their business appears in Apple Maps and other Apple services. Find out how to use this tool to reach more customers.
Apple Business Connect is a tool for managing business information on Apple Maps, the Siri voice assistant, and the Safari search engine. It allows you to update contact details, business hours, and your company’s address. With a business profile, you control what information iPhone, iPad, and Mac users see about your company.
The tool consists of three main parts:
An Apple business profile reaches 2.35 billion Apple device users worldwide (source: MacRumors). Your business listing appears in Apple Maps, Messages, and the Wallet app. Additionally, the information is used by third-party platforms like TripAdvisor, Booking, and OpenTable, increasing your visibility across multiple services.
Since 2024, the Apple Maps Business Connect company profile also offers the ability to set a logo and name in emails sent to customers (e.g., as a newsletter or a response to their inquiry). With the Branded Mail service, this information appears in the email header when sent from your email address via the Mail app. Additionally, in the future, you will be able to display your logo on the Tap to Pay screen on iPhone to enhance brand recognition. For now, this option is not available in Poland.
Since 2024, Business Caller ID has been available in the United States. Companies using this feature display their name and logo on the recipient’s iOS phone screen when making a call. This helps customers easily recognize calls from verified businesses and distinguish them from unwanted calls or fraud attempts. According to Apple, this feature is expected to launch in Poland in 2025.
In the Apple Maps Business Connect management panel, you can publish and update your company’s basic information. You can also add detailed details about availability, parking, and accessibility features for people with disabilities.
First, make sure to complete your profile with:
In the multimedia section, it’s worth uploading photos and videos, which will be optimized for different devices and displayed in the Apple Maps app. The system also allows you to manage multiple locations from a single account.
The Apple Business Profile integrates with the Apple ecosystem. It allows for adding table reservations via the app, payments through Apple Pay, and placing takeout orders directly from the company’s profile. The profile will display current table availability or the estimated wait time for an order. Users can also use the option to get directions to the location and the Siri assistant to search for company information.
Apple Business Connect collects reviews from external services like Tripadvisor or Foursquare. It also offers users its own rating system in the form of thumbs up/thumbs down. They can rate aspects such as overall experience, food and drink, customer service, and atmosphere. Profile owners can view the overall percentage score calculated based on reviews.
Additionally, Apple provides analytics on how customers search for the business and which sections generate the most interactions. Using heat maps, you can analyze where users are coming from, and spatial data shows the distance from which customers begin navigation to the location.
Apple Business Connect and Google Business Profile are similar services. They operate in much the same way but within different ecosystems. The Google Business Profile reaches primarily Android users and those using Google Search, while Apple’s service targets the community using their products. To reach potential customers regardless of their preferred device, it’s best to use both platforms.
The business profile in Apple Business Connect benefits primarily local businesses, such as restaurants, stores, and service points, but it also supports individuals offering mobile or in-home services. The profile makes it easier for iPhone users to quickly search, make reservations, and shop, which encourages them to take advantage of businesses that offer this option.
If you’re just considering adding your business to Apple Business Connect, here are answers to the most common questions.
Apple Business Connect is not a website, but an online business profile that appears on Apple Maps and Safari search results. It contains only basic information about the business.
Apple Business Connect debuted on January 11, 2023, as a global platform for businesses and entrepreneurs. From day one, the service has been available in over 20 languages, including Polish.
Setting up Apple Business Connect and managing a business profile is completely free. Fees may only apply when integrating with external reservation or delivery systems.
Apple Business Connect is a free tool for managing business information in Apple Maps, Siri, and Safari. With it, you can update contact details and opening hours, add photos, and analyze statistics. The profile integrates with external providers, allowing customers to make reservations and payments. The Apple Business Profile is available globally and continues to evolve, adding new features.
