Health & Beauty
This is one of the most sensitive industries directly affecting customers’ health and well-being. In local marketing, constant information updates and increasing location visibility are essential to stay as close as possible to patients. And this is where growAp helps.
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Local Marketing in Health Beauty
Maintaining accurate information about locations, opening hours, and contact details on Google Business Profiles is crucial. Duplicates of specific locations and inconsistent brand presentation online also negatively impact the company’s image.
Goal - Providing Up-to-Date Information
Maintaining consistent and accurate contact information is particularly important in the medical industry. It enables patients to easily and quickly contact the facility and physician without having to search through the website, which in many cases can be crucial for the patient’s health and well-being. As for the beauty industry (drugstore chains or beauty salons), the accuracy of information is also extremely important for acquiring new customers and informing existing ones about changes in facility opening hours.
Results of Profile Management with growAp
The application and support from the growAp team translate into specific business benefits:
- 157% increase in visibility for medical service-related queries.
- 122% increase in conversions in the medical sector.
Additionally, you gain:
- time savings – implement most changes with one click across multiple locations,
- ongoing review monitoring – check all reviews in one place and respond to them with automated recommendations,
- brand image care – Google Business Profiles strongly influence brand building in the competitive medical and cosmetic services market.
Challenges - Operating Within Legal Requirements
Through our collaboration with many medical and beauty sector entities, we understand this industry’s specifics and the need for a cautious approach to advertising. Taking legal restrictions into account, we adapt our methods to meet our clients’ requirements.
We focus our activities primarily on:
- verification of individual locations,
- maintaining current contact information for facilities and drugstore locations,
- organizing the network of business profiles for visual consistency,
- maintaining brand presentation consistency,
- responding to customer questions and reviews after legal consultation.
“From the very beginning of our cooperation, we felt that we were dealing with experts in the field of managing Google Business Profiles.”
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