Retail

The retail industry operates in a highly competitive environment and maintains constant customer relationships. The timeliness of product offerings and quick response to emerging issues are crucial, which is where the growAp application helps.

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Company Profiles
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Local Marketing in the Retail Industry

In the retail sector, we encounter several areas that require our greatest support. The biggest challenge is both acquiring new customers and monitoring user activity on our Google Profiles.

Objectives of Managing Business Listings in the Retail Sector

When managing Business Profiles in the retail industry, we set the following objectives:

  • acquiring cost-effective, hot sales leads,
  • increasing sales and conversion rates,
  • improving local SEO rankings,
  • maintaining control over your company’s image on Google Maps,
  • simple, quick, and easy centralized review management,
  • reducing marketing department costs,
  • saving time and effort.

Results of Profile Management with growAp

Regular and planned activities conducted on Business Profiles not only show potential customers where your store is located and its rating. Using our application and comprehensive support from dedicated growAp specialists helps increase sales. The results you can achieve include:

  • 125% increase in shopping cart value acquired through Profiles compared to CPC campaign carts,
  • 186% increase in transactions generated from this customer acquisition channel,
  • 195% increase in visibility for industry-related queries,
  • improvement of Profile ratings to min. 4,2.

Challenges - Acquiring New Customers and Monitoring User Activity

In the retail industry, both reaching new customers and monitoring user activity are crucial, as users may publish inaccurate information on business listings. With growAp, we address these challenges through:

  • centralized management of all Google Business Profiles by maintaining current company information and publishing posts,
  • monitoring customer activity and reporting inappropriate reviews or photos for removal,
  • maintaining consistent and well-thought-out communication in a unified tone,
  • presenting the complete offering in a simple and attractive manner,
  • responding to customer questions and reviews, and addressing reported issues.
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“From the very beginning of our cooperation, we felt that we were dealing with experts in the field of managing Google Business Profiles.”

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