A Google Business Profile is a powerful marketing tool that not only allows you to post basic information about your company but also to maintain control over how your business is perceived online. With a Google listing, you can increase your brand’s online visibility and build relationships with users searching for your services. Wondering what else managing a Google listing offers? Below you’ll find a list of 13 reasons why you should actively manage your Business Profile!
Increased Online Visibility
Data indicates that over 97% of users search for local businesses online, and as many as 86% use Google Maps to check location (https://prateeksha.com/blog/30-fascinating-google-business-profile-statistics-and-facts#stat-2-97-of-consumers-search-online-for-local-businesses). The benefit of having a Google listing is that it makes your business visible on Google Maps, in the Local Pack, and in local search results. This therefore increases the chance of reaching potential customers.
Learn more about: creating a Google Business Profile.
Reaching customers in the local market with a Google Business Profile
A Google listing is an excellent way to reach customers looking for local services. When a user types, for example, restaurant Wrocław into Google, there’s a high chance that your business will appear in the Local Pack and in local service-related results . This increases the chance of reaching people who are actively looking for services in your area.
Reaching customers searching for services and places on Google Maps
As many as 75% of listing views come from Google search results, with 25% of users finding them directly through Google Maps (https://prateeksha.com/blog/30-fascinating-google-business-profile-statistics-and-facts). What’s more, mobile users who search for local services in real-time are 3 times more likely to become customers (https://www.imarkinfotech.com/industries-that-benefit-the-most-from-google-my-business-ads/).
Control over published business information
Having a Google Business Profile requires systematic data management and updates. Anyone can create a listing, and users can edit information such as opening hours, phone numbers, and addresses, which can lead to outdated data appearing. Incorrect information, especially regarding opening hours, can make you lose potential customers.
In turn, regularly updated Profiles are 70% more often chosen by users than those left unattended. Active listing management enables quick responses to any changes, guaranteeing reliable and up-to-date information for customers (https://prateeksha.com/blog/30-fascinating-google-business-profile-statistics-and-facts).
Improving company competitiveness
Why create a Google listing? If you run a small business, a Google listing will help you increase your market competitiveness. Studies show that companies with a complete and well-managed Google Business Profile are 50% more likely to acquire new customers compared to those without a listing or with incomplete information (https://prateeksha.com/blog/30-fascinating-google-business-profile-statistics-and-facts).
Increased conversions and a shortened customer journey
One of the most important benefits of managing a Google Business Profile is increased conversions – sales of products and services. It is estimated that listings generate an average of 200 user actions per month (https://birdeye.com/resources/guides/state-of-google-business-profile/), including:
- 105 website visits;
- 66 direction requests;
- 50 phone calls.
A user can contact your business with a single click, which significantly speeds up the decision-making process.
Building image and credibility through reviews
Why manage a listing? Active management of a Google Business Profile enables effective review collection and reputation building. Companies that maintain a rating between 4.0 and 4.5 stars attract the most new customers and are perceived as trustworthy (https://prateeksha.com/blog/30-fascinating-google-business-profile-statistics-and-facts). What’s more, each new, positive review can increase trust by several percentage points, leading to more new customers and loyalty from those who have already used your services.
Local SEO support
Having a Google Business Profile is one of the most important elements influencing your business’s visibility in local search results (https://www.saffronedge.com/blog/what-are-the-benefits-of-using-google-my-business-for-your-local-seo/). Thanks to it, you can reach local customers faster and support your website’s SEO process. Companies that maintain data consistency (address, phone, name) on both their Google listing and their website improve their position in search engines and Google Maps.
Learn about Google Business Profile SEO and optimization.
Ability to advertise on Google Maps in paid campaigns
Local Google Ads campaigns on Google Maps can yield an up to 2x higher conversion rate than traditional PPC ads (https://www.imarkinfotech.com/industries-that-benefit-the-most-from-google-my-business-ads/). They allow users to find your business faster, thereby increasing the chance of direct interaction and the decision to use your services. Having a Google Business Profile is essential to launch such a campaign.
Additional communication channel with customers
What else does a Google listing offer? A Business Profile can become your communication channel with your audience. As many as 21% of user actions on a listing result from direct contact with the company, e.g., by asking questions (Q&A) or checking current contact details. What’s more, 9% of users use the listing to immediately get directions to the business (https://prateeksha.com/blog/30-fascinating-google-business-profile-statistics-and-facts).
Understanding customer feedback and improving service quality
Another benefit of having a Google listing is the easy collection of customer reviews, which can become a valuable source of information about the quality of your services. Managing reviews on your Google Business Profile will help you better understand customer needs and implement improvements in service or offerings to meet their expectations.
A way to easily navigate and direct users to our business location
On average, 66 users per month use the Directions option directly from the Google listing, allowing them to quickly reach the company’s headquarters (https://searchendurance.com/google-business-profile-statistics/). Marking the location on Google Maps also allows you to embed a map and pin on your website, so customers can get precise directions with a single click.
Check out how to add a map with a Google listing to your website.
Publishing information about offers and promotions
Regularly published posts on your Google Business Profile and information about promotions increase user engagement, which can result in 42% more visits to our point of sale, store, restaurant, or venue (https://prateeksha.com/blog/30-fascinating-google-business-profile-statistics-and-facts). Systematic addition of photos and new posts makes your Business Profile more attractive, and customers become more interested in your offer.
Google My Business Profile – why have one? Summary
Managing a Google Business Profile is an effective way to increase online visibility and reach local customers. Through regular updates and active listing management, you can improve your competitiveness and gain user trust. Regardless of your business size, a Google listing will help you build an online presence and engage new customers.
Sources:
- 12 Essential Statistics to Consider for Google Business Profile (GBP) in 2023, https://localiq.au/12-essential-statistics-to-consider-for-google-business-profile-gbp-in-2023/, [accessed online: 2025-08-05].
- 30 Fascinating Google Business Profile Statistics and Facts, https://prateeksha.com/blog/30-fascinating-google-business-profile-statistics-and-facts, [accessed online: 2025-08-06].
- 40 Google Business Profile Statistics (2025 Trends & Insights), https://searchendurance.com/google-business-profile-statistics/, [accessed online: 2025-08-05].
- Google Business Profile: How to Use It to Get More Customers, https://backlinko.com/google-business-profile-guide, [accessed online: 2025-08-05].
- Industries That Benefit the Most from Google My Business Ads, https://www.imarkinfotech.com/industries-that-benefit-the-most-from-google-my-business-ads/, [accessed online: 2025-08-05].
- State of Google Business Profile 2024, https://birdeye.com/resources/guides/state-of-google-business-profile/, [accessed online: 2025-08-06].
- What are the Benefits of Using Google My Business for Your Local SEO?, https://www.saffronedge.com/blog/what-are-the-benefits-of-using-google-my-business-for-your-local-seo/, [accessed online: 2025-08-05].
