The absence of your Business Profile on Google Maps can significantly hinder your ability to reach potential customers. Discover the possible causes and find out how to resolve the issue.
If your business does not have a Google Business Profile, its location and contact details will not be visible on Google Maps. This is a common issue, especially for new companies that have not yet set up their profile. To address this, use our guide on how to create a Google Business Profile from scratch. After adding your business, follow the on-screen instructions to complete the registration and verification of your profile.
If your Google Business Profile is not verified, it will not be publicly visible on Google Maps. Verification confirms the authenticity of the profile and enables it to be fully displayed. If you are unsure how to carry out this process or have doubts about how it works, refer to our detailed guide – Verification of the Google Business Profile step by step. There you will find all the information about the available verification methods as well as guidance on what to do if the verification code does not arrive.
Once your profile is verified, all information and data will be visible on Google Maps, and customers will be able to find your business more easily. Also, remember that any changes made before verification will only be visible in the manager. Only after verification will the information on your listing be updated.
A business profile created by a user that you do not manage (i.e. you don’t have access to it) is vulnerable to being removed or reported by other users—even by competitors. This situation may occur when a business fails to update its profile or has never verified it.
How to check the status of your Google business profile?
Google does not allow owning more than one business profile. If duplicate listings are detected, it may limit the visibility of both or one of them by removing them from Maps. Duplicate profiles can occur due to accidentally creating a new listing, entering the same address, or splitting services across multiple profiles.
What to do in case of a duplicate?
In situations where issues with duplicates or miscategorized profiles arise, it is advisable to contact Google support to avoid misunderstandings and loss of visibility in search results.
Also, check out how to restore a blocked business profile on Google.
Sometimes a business doesn’t appear in search results because you are using the wrong search term – entering a phrase that is too generic or colloquial.
In such cases:
Overly generic or imprecise phrases may cause the business not to be recognized by Google’s algorithm, and thus it won’t appear on your map.
Sometimes, even after entering the correct search phrase on Google Maps or in the Google search engine, your business listing might not appear. This happens when the profile is considered by algorithms as unappealing and generally neglected.
In this case:
And if you don’t have the time for regular management, we’d be happy to help! Our growAp application enables you to manage multiple listings, saving you time and increasing your chances for conversion and sales. Try growAp for free: https://growap.eu/en/test-it-for-free/
Google Maps operates based on geographical scope, and an excessive zoom on the map can limit the number of businesses displayed. If you set a high zoom level, the algorithm might not show all businesses in a given location—especially if competition is high or your Business Profile has low visibility.
How to change the map’s zoom level?
A business might be visible on the map but not show up in search results if its Business Profile is incomplete or not aligned with the search phrases. In such a situation:
Optimizing your Google Business Profile increases the chances that your company will be visible not only on the map but also in search results, thereby attracting potential customers. Additionally, the age of your listing also affects its visibility—new profiles rarely rank high in Google search, so it’s important to maintain and develop your listing.
Updating the name, address, or category in your Business Profile might cause your listing to disappear from Google Maps for a few days. During this period, the system verifies the changes made, which may temporarily affect the listing’s visibility.
If the information you’ve published on your Business Profile does not comply with Google’s guidelines—for example, if it contains an excess of keywords, an incorrect address, or an outdated phone number—your profile may be hidden or suspended. Also, take note if recent edits have been made, particularly to the name.
To resolve issues related to non-compliance with Google’s policies:
To improve your business’s visibility on Google Maps, you need to consider the main ranking factors of a Google Business Profile: relevance, distance, and prominence.
Additionally, make sure that your contact information (NAP) is consistent across all platforms and that your website employs structured data (microformats), as this also affects your ranking in search results.
Would you like further advice on optimizing your online presence, or additional insights into managing your Business Profile on Google?
To ensure your business is visible on Google Maps, you need to maintain up-to-date information, verify your Business Profile, and choose an appropriate category that aligns with your operations. Additionally, any activity on your listing is a definite plus—the appearance of new reviews, the posting of photos, and updates increase the likelihood that Google will regard your profile as valuable. Remember to regularly monitor the status of your listing so you can quickly respond to changes and avoid mistakes that could affect its visibility.
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